Sometimes businesses need to relocate. That's just a fact of life but even the smoothest move can cause some significant disruptions in your business. One way to minimize those disruptions is by sending out Personalized Business Moving Announcements. Here are some reasons to send out these announcement cards and a few rules of thumb for doing it seamlessly.
Corporate Moving Announcements: Good Reasons
Imagine you are a customer who makes the trip to your office or who is trying to contact you for a project. If you've moved, that may not be an easy task for your customer. Lots of businesses believe just placing a business moving announcement in their window or maybe posting new contact information on their web site is sufficient but most clients are going to take it for granted that you'll be in the same place tomorrow that you are today. When you mail business moving announcements to customers and even vendors, you're letting them know ahead of time to expect the move. That way they'll be a bit more prepared and will know how to reach you at the new location if they need to use your services. While it won't eliminate confusion, it can minimize it drastically.
Another excellent reason to use business announcements to let customers know of your address change announcements is if they have an ongoing project with you. For example, if you were hired to photograph a wedding for the client but he or she does not know you have moved, can you imagine the panic the person is likely to experience? By sending business moving notifications, however, you can reassure them that you are still available and will still be providing the services required. You can also use them as business announcements invitations. Sending open house invitations to your party to introduce clients and vendors to your new location is a good way to let people know you have moved and to reconnect with customers you haven't worked with in awhile.
Business Moving Announcements Basics
Hopefully, you realize why alerting customers ahead of time to your businesses move is critical. The next step is to understand what is involved in these moving cards. Generally, it's best to stick with a simple message. It's fine to include your business's slogan, logo, or tag line as well. There's no reason to include a lot of content. Customers don't need or want to know why you moved unless it's for a positive reason that suggests you company is successful. Just make sure you include all of your new contact information and the date on which the move will start. You might also want to add a transitional contact number if your business will be closed for a couple of days during the moving process.
Don't wait until after you've moved to send out these business moving announcements either. You want to get these in the mail at least two weeks prior to the move or sooner. Don't forget to send even earlier if you're going to be moving around April 15th (tax time) or any time in December.
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